Our second Brand Profile asks a few words from the one of the biggest goggle companies in the game…

Brand Name?      

Smith

Been around since?   

1965

Started in?     

Sun Valley, Idaho 1965

What are you best known for?

Once upon a hell of a time in 1965, Dr. Bob Smith invented the modern goggle and started the Smith goggle company. Seven years ago we revolutionized goggles, introducing the first rimless interchangeable goggle to the world with the Smith I/O. Now, 50 years later, Smith is still going strong, introducing Chromapop lenses in sunglasses and launching into the bike market with the Forefront helmet, featuring Aerocore technology.

Favourite product in your range?     

The Squad Stevens Archive 1991. Semi-rimless technology and our premium, molded Carbonic-X Mirrored lenses meets incredible 90’s styles. Plus a bonus lens for only $149.99. Check out the rest of our archive range of goggles, the best of the best from the 80’s & 90’s

What makes you better than all the rest?   

Constant innovation and quality product. We back it all up with a lifetime warranty on all our products.

What’s your brand’s spirit animal? 

The falcon – We are built for speed, have amazing optically correct vision, are found in the mountains all over the world and, of course, because we have beautiful plumage.

What’s a random fact about your brand that will surprise and delight? 

In the early days, founder Dr. Bob Smith, a dentist by trade, made goggles by hand using dental tools, foam and glue. His main reason for designing the modern goggle was so that he could go and ride pow during storm cycles, while everyone else was stuck inside. Smith built early prototypes with friends around the kitchen table and would often trade these creations for lift tickets while traveling…Legend.

AUTHOR

James Mulcahy

Marketing & Sponsorship - Torpedo7

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