Burton Snowboards have been around since day dot and remain one of the only rider owned board companies in the industry. Hear what they had to say in our latest Brand Profiles piece.

Brand Name?  

Burton Snowboards

Been around since?    

1977 (38 Years!)

Started in?   

Burlington, Vermont, USA

What are you best known for?    

Whether it’s improving the connection between boards and bindings or developing more sustainable methods to keep riders warm and dry, Burton knows what it takes to get it done. Since day one we’ve lead the way in product innovation and given as much back to snowboarding as we’ve gotten out of it.

Favourite product in your range?  

The Burton Custom – In the lineup for it’s 20^th year (2016) this is the benchmark for all Snowboards. No other board has more history, more refinement, more days on snow or more fans around the world.

What makes you better than all the rest?   

Burton’s focus is simple – making the best stuff for snowboarders, by snowboarders. No other company invests so heavily in R&D – we’re focused on innovation and design, striving to continually make the best gear out there, period. Burton has been there since day one – we carry a wealth of experience, we answer to no one but riders and are focused on ensuring snowboarding has a healthy future.

What’s a random fact about your brand that will surprise and delight?   

Burton is a privately held company owned by a Snowboarder who has a personal goal of riding at least 100 days per year. Jake Burton Carpenter.

No suits, No shareholders… just Snowboarders

AUTHOR

James Mulcahy

Marketing & Sponsorship - Torpedo7

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