In our next Brand Profile we thought we’d fire through a couple of questions to a brand that’s snowboard to its core…
Been around since?
Redmond, WA ,USA
What are you best known for?
Our “Do what we want, why the hell not, F*CK IT” attitude.
We are from the core a snowboard company making rad gear for people that love to RIDE!
Favourite product in your range?
Ride Helix, Asymmetric Twin snowboard, Heel sidecut is deeper than the toe,
This gives you more power on your heels. If you think about it your heels are closer together than you toes on your board so your side cuts should be different.
What makes you better than all the rest?
Snowboards: Slimewalls – Vibration abusing urethane used for the sidewalls of our boards. Try it and you will feel the difference.
Bindings: Alloy Chassis – Durable, Stiff, Responsive
What’s your brand’s spirit animal?
A Beer (no spelling mistake)
What’s a random fact about your brand that will surprise and delight?
We use Urethane for our sidewalls.
First company to do it.
Same stuff as skate wheels.
Give it a feel next time you are in store.