Volcom recently released their second installment of their global brand re-launch True to This – The Cushiony Dimension.
From artists to surfers and snowboarders who showcase their creativity through riding, this video goes into depth of why board riders are “true to this”.
Take a journey through the unparalleled mental space imagined by some of Volcom’s most creative visionaries. In Chapter 2 of Volcom’s True To This, they explore the magical state of mind that lures us in and keeps us crawling back for more. This video transcendence features an exclusive live performance of Kurt Vile’s “Gold Tone” and takes a deep dive into his higher consciousness. It’s here that we also explore the meditative states of artists Travis Millard and Gemma O’Brien and careen into the minds of Volcom riders Dane Burman, Bryan Iguchi and Ryan Burch as they explore the perfection of the cushiony dimension. Volcom was founded on the belief that there is a higher level of consciousness to be found within one’s self through the internal and external journeys that board-sports, music, art and film provide. We call these finite moments of enlightenment… ‘Spiritual Intoxication’.
AUTHOR
Danielle Conwell
Marketing - Torpedo7
