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Kiwi's love to play local,
and now is the time more than ever.

The belief that time in the outdoors invigorates the body, mind and soul, leaving you refreshed, balanced and rejuvenated, is a driving ethos behind the success of the Torpedo7 brand - a view shared by many outdoor enthusiasts around the country. New Zealand has some of the best outdoor adventure spots in the world and Torpedo7's new Love to Play Local campaign sets out to celebrate that fact, with the hope of inspiring kiwi's to gear up, get out there and enjoy nature during these unprecedented times.

Torpedo7's General Manager of Marketing, Anna Romano, says Torpedo7 believes that New Zealand is the most epic outdoor playground in the world.

"We live for gearing up our customers to get adventurous outdoors. We are excited to launch our new campaign, which pays tribute to our love to play local mentality. What better way to go and play than with our broad range of gear featuring some of the best adventure brands in the world."

According to a general population survey in June 2020, 86% of kiwi's agreed that they tend to be one of the most internationally travelled people, yet have not seen nearly enough of their own country. Torpedo7's new campaign highlights many accessible and well-known New Zealand resorts, parks and adventure playgrounds such as Redwoods, Bike Glendhu, Abel Tasman National Park and Cardrona Alpine Resort, plus a few locations well off the beaten track - and some that just need to stay secret!

Mountain biking is a rapidly growing sport in New Zealand, with an increasing number of globally recognised high calibre trails and parks available to ride. Torpedo7 proudly stocks Trek and Giant, two of the biggest bike manufacturers in the world, not to mention a raft of other global clothing and accessory brands for all local biker needs. With 21 stores nationwide, the Torpedo7 range of products supports local adventure communities with the right gear, whatever the season or conditions.

When winter hits, there is no better place to be than in the mountains experiencing some of that winter powder that skiers and snowboarders live for. Torpedo7 supports kiwi's love of snow with brands such as Burton, Volkl, Salomon, The North Face, and local apparel designers like Mons Royale and icebreaker. Just because the temperature drops in winter, doesn't mean needing stay out of the water. Winter surfing can offer some of the best waves of the year, Torpedo7 stocks a wide range of surf and water brands including O?Neil, Quicksilver, Roxy, TYR and Torque.

The great kiwi pastime of summer camping, living outdoors, and exploring our beautiful coastline is what the Torpedo7 brand is all about. The stores offer a complete range of camping gear, outdoor apparel, and water sports equipment that allow kiwi?s to explore and enjoy the great outdoors, however remote the location.

Tramping and day hiking are other easily accessible pastimes enjoyed by kiwi's. Adventure camping with lightweight gear allows New Zealanders to access some of the most breathtaking and beautiful scenery in the world. There are multi-day tracks and day hikes all over Aotearoa for all levels of fitness, enabling hikers to immerse themselves in the power of nature - an adventure ethos that continues to be the backbone of the Torpedo7 brand.

Wherever people live in this beautiful country, they are surrounded by amazing coastlines, mountains and wilderness. Torpedo7 is proudly forming communities, encouraging kiwi's in their love of adventure and supplying quality gear to be enjoyed time and time again, creating memories that last a lifetime. The next outdoor adventure is waiting, so get out there and enjoy the amazing nature Aotearoa has to offer

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