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  5. Introducing Hoka One One

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This is not a Shoe, it’s an Invitation.

One of the world’s most advanced running shoes, HOKA ONE ONE has pioneered a new philosophy in running by merging aspects of minimalism and maximalism.

Since 2010, HOKA ONE ONE® has been on a quest to bring ground breaking and elevated benefits to all runners. HOKA ONE ONE has engineered a unique performance midsole geometry that features a higher volume, softer density, and greater rebounding foam than standard running shoes. Along with maximal cushioning, this provides runners of all types with an energizing, stable ride. HOKA ONE ONE understood from the beginning that natural foot motion was extremely important for uniformity of stride. HOKA ONE ONE incorporated minimum drop geometry along with a rolling rocker design to promote consistent rhythm in the runner’s foot strike.

Word of mouth spread through thousands of testimonials, to keep running, and multiple awards have seen the brand grow to a much wider audience seeking an unmatched blend of cushioning and support.

HOKA ONE ONE is a shoe for all runners, from joggers to elite athletes looking to improve their performance. HOKA ONE ONE footwear is perfect for recovery runs with its oversized, increased forgiveness. The faithful swear they have been saved.

 

Technology

Meta-Rocker

Meta-Rocker midsole geometry, specifically engineered with a low heel-toe differential and a sculpted outsole radius in the heel and toe, creates a unique fulcrum effect and encourages a guided foot gait cycle.

Benefits – Supports runners form, and encourage a continuous Positive Gait Speed roll from heel-strike to toe-off.

Active Foot Frame

Uniquely engineered Active Foot Frame midsole geometry allows the foot to sink deeply into the shoe’s midsole.

Benefits – Designed to provide integrated stability, which is adaptable to a wide range of feet and running styles.

 

HOKA ONE ONE’s extreme cushioning is 30% lighter than standard running shoe foams. Pick up a pair at participating running stores and see for yourself.

We continue our pace, leading the running revolution. Please join us on our journey and keep running.

 

overview

 

AUTHOR
James Mulcahy

James Mulcahy

Marketing & Sponsorship - Torpedo7

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